Frustrated with trying to build your business using the internet?
What you’re going through isn’t that uncommon. In fact, many businesses struggle with trying to find the right solution to grow their business online.
There are so many claiming they can give you results…
But they never really seems to deliver.
And you end up wasting time and money.
Today I want to talk to you about why traditional internet marketing doesn’t work… it’s time to dispel the myths once and for all.
Tradition Internet Marketing Doesn’t Work
Many business owners pour hard-earned money into internet marketing plans that simply don’t work.
Now before we look at why Internet marketing doesn’t work, let’s first answer the question, “What is internet marketing?”
What Is Internet Marketing?
The intent of internet marketing is to promote business services and products to a target audience.
Internet marketing encompasses a spectrum of techniques that includes (but is not limited to):
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click (PPC) Advertising
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing
Basically, you try to digitally connect with your audience where they spend a significant amount of their time.
Why Doesn’t Traditional Internet Marketing Work?
When you “perform” internet marketing, you are putting into practice a wide range of skill sets such as:
- Technical know how
- Marketing psychology
- Strategic planning
- Business processes
If you don’t have any one of these skills then you are not going to be as successful.
And you probably don’t have time to spend hours every day mastering marketing (and keeping up with what works… which literally changes on a monthly basis) while running and managing your business.
Besides, what makes matters worse, most training found online is probably at least 6 to 24 months out of date. That means you will constantly be playing the catch-up game: assuming you know what is outdated (again, you don’t know what you don’t know).
That’s why people often hire or consult with an “expert”.
But the concern is… who can you trust?
Most “consultants” or “digital marketing firms” have a one-size-fits-all approach to marketing online. Their approach is either social media heavy, or paid ads heavy, or SEO heavy.. well you get the picture.
Because of this disservice (and negligence) they miss the mark for their clients… and try to force your business into their “generic solution model”.
And as you may have experienced, it can be an ineffective strategy.
You could have limited success, but ultimately you find that you have wasted time and money.
There are many reasons why these “experts” try this approach… but fundamentally it stems from a lack of business experience, and not knowing their customers.
So What Works?
You need to hire an experienced consultant who actually can step back and look at ALL the pieces. One who can evaluate your goals and challenges, and work with you to develop a successful strategy.
As a internet market consultant with years of experience, I have developed a wide range of skills. I have an advantage over traditional marketers because of my unique background.
As an engineer, I have had 15 years of solving complicated problems. For most of those years I’ve also been a project manager – managing million dollar programs. In addition, I have expertise in optimizing systems in both management and manufacturing.
Personally, I have years of experience in investing and managing rental properties. With all the ups and downs, I’ve been in your shoes. I understand what is like to be on your side of the table.
And that’s just for starters.
Now back to the matter at hand. I also have years of experience in internet marketing.
That’s why I can legitimately say I have a different way of solving the “internet marketing mystery”.
Fundamentally, it’s all about designing the right plan for YOUR business, and then executing that plan to help you achieve your business needs.
As equally important, I can help you anticipate where marketing trends are heading. That way, in terms of your competition you’re in the lead, and not falling behind (and playing catch-up all the time).
How It Works
When you choose to work with me, I’ll be your point guy when it comes to internet marketing know-how. I’ll be a member on your business team to help give you the strategic advice you need to be successful online.
From those recommendations, together we decide what type of service best serves you:
- Do It Yourself (pure consulting)
- Done With You (combination of consulting and Done For You services)
- Done For You (where together we come up with the plan, and then it’s executed on your behalf).
We can meet virtually or by phone to strategize on the best marketing approaches for your business. This will also include email or text correspondence to help ensure that everything is on track.
Done For You Services
I created Journey to Success Coaching so that we would have a trusted digital marketing agency to help you execute your marketing plans.
I realize that there are a lot of “gurus” or “experts” out there that can’t deliver. I can tell you horror stories about what can happen … but then you may already have your own story.
That’s why I personally vet and train the team at JTS Coaching to deliver top notch services. Then I apply processes and procedures to ensure you have world class service.
There’s no point in coming up with the perfect growth plan for you business if you have to struggle with finding someone to help you make it happen. That’s why JTS Coaching Services is ready to help you with any “Done For You” services that you need.
Click here to schedule a time and find out how we are the best choice for your business.
Final Thoughts on Why Traditional Internet Marketing Doesn’t Work
In this blog post we talked about why internet marketing doesn’t work. I went into detail as to why it doesn’t work, and then explained the best course of action.
Don’t repeat the mistake of so many other businesses. Make sure you have the right plan for your business.
Learn about our “Results in Advance” program.
We start with a 30-60 minute free consultation where we together create a strategy that will grow your business¦ effectively. Its actually a strategy session where you’ll walk away with actionable steps you can take to increase your business revenue. By the end, you can either take what we discussed and run with it yourself or we can agree to work together to crush your results!
If you want to learn about how to qualify for our “Results in Advance” program, please feel free to reach out to us by clicking the button below.
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*also found on ibotoolbox