YouTube Channel Strategies
There are a few different ways to go about getting your content onto YouTube, from uploading everything to a single channel to spreading your videos out over several different channels.
It’s up to you how you go about it, so here are a few of the pros and cons of each approach:
Option 1. Upload every video to a new channel
- You can put your main keyword that you want to rank for into the channel title to optimize your channel in the search engines for that keyword.
- If your channel ever gets taken down for any reason, only one of your videos is affected.
- Creating a new channel every time you upload a video is pretty time-consuming.
- To get new accounts and channels verified you need to give your phone number, but Google and YouTube only let you use the same number a couple of times. One way around this is to buy hundreds of Pay As You Go SIM cards…this may or may not be your cup of tea!
- With this approach you’re less likely to build up much channel authority since you’ll only have one video on each channel and will probably not get many subscribers.
- Over time you’ll end up with hundreds or thousands of different YouTube channels…which becomes a bit of a headache to manage!
Option 2. Set up a few different accounts for different purposes
- By spreading your videos across a few different channels you avoid putting “all your eggs in one basket”.
- You can upload your videos to the channels they’re most suited to, e.g. review videos on one channel, tutorial videos on a separate one.
- If you’ve got a channel that only contains launch-jacking review videos to promote your business, with no “value” content to go with it, you run a greater risk of getting your account penalized if any of your videos get labelled as spam.
Option 3. Upload all videos to one main channel
- Allows you to build an authoritative channel with tons of content and lots of subscribers over time.
- Easy to manage
- Combining promotional videos with value content will help protect your channel against any potential YouTube “strikes”.
- If your channel ever does get into trouble you could end up losing all of your content overnight.
Between you and me, I’ve tried them all and personally I tend to lean more towards building channel authority by using just one or a small handful of channels, but everyone has their own preference and people have been very successful using all of these strategies.
I suggest you try them all – time and experience will tell you which one works best for you…