Month: February 2018

How to Define Your Target Customer for your Product/Service

So you are looking to learn how to define your target audience… You’ve probably heard that one of the key ways you can make sure that your digital marketing campaign works as well as you need it to is to first define your target audience online, right? One of the biggest mistakes when marketing product or …

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Your Consulting Client Avatar – A.K.A Customer Profile Template

Ok, so you have a target audience… or at least you should have created one after reading this blog post. Now what? Well… you aren’t really done. Your target audience is only the first half of really understanding whom you are focusing your marketing efforts towards. That’s where the client avatar comes in. No, I’m talking about some …

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The Right Way to Use Facebook Pixels

Facebook can be an amazing way to getting your name and business out there.  When you think about the 1.4 billion Facebook accounts worldwide with 890 million daily active users… you quickly realize that Facebook is not a marketing tool you can ignore. Previously we talked about the advantages and disadvantages of Facebook.  We also talked about …

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