“Top Nine Tips For An Effective Website Design”
Are you looking to ensure visitors stay on your website, and even subscribe to your newsletter or even better yet buy something?
That’s the goal of most people when they create their website. And it can seem daunting if you don’t have the right guidance.
That’s why I wanted to give you my top nine tips for an effective website design.
Effective Website Design
1. Your Logo
Your website logo is an important part of your brand. That means you should spend some time on it. Use a high-resolution image that is as small as possible while still looking good (for website load times).
It’s also a very good idea to hyperlink the logo back to your home page so visitors can more easily navigate your website.
Your website navigation should be intuitive and simple. If it is difficult for visitors to find things then they’ll leave your website.
There is the “primary navigation” typically at the top of the website. This horizontal menu bar needs to be easy to follow otherwise you’ll lose a lot of visitors. Focus on the more important pages in the menu bar, and put the secondary links at the bottom of the website.
Another great idea is to use a “secondary navigation” option in the right (or left) column. I use a blog directory tree, but you can easily choose other links that are important to your visitors (or pages you want to make sure they see).
3. Eliminate Clutter
It’s too easy to make a website visually overwhelming with images. It can cause a lot of confusion because there are too many options to choose from.
To help the visitors become less confused (and therefore leave prematurely) it’s best to not have competing calls to action or visual clutter. Don’t distract from the main focus of the page. Consider limiting the links and options in the header to narrow the focus further.
It also helps to keep paragraphs shorter. A single paragraph can be no more than five to six lines. That makes the content easier to read.
4. White Space
Make sure you have enough white space between paragraphs and images. If things are too crowded they are a lot harder to take in.
When you control the white space on the website you can help ensure they visitor sees the important, key points you want them to take in. It will also improve the visitor experience.
Part of effective website design is how you use color. Don’t make your website a kaleidoscope of color.
Start with mostly a neutral color palette. This will help your site look clean, elegant, and updated. Use color sparingly to help accent things like headlines or key graphics (like buttons).
You should also use a color palette that complements your logo and banner design.
6. Good Photos
You only have a few seconds to give the first impression.
If you only use generic photos then you’ll leave your visitor with a generic impression. You shouldn’t want a generic impression so take the time to invest in professional photography.
Professional photography (or purchased professional stock photos) draw the eye in and help provide an emotional connection with the written material.
Effective website design really includes careful selection of a font. You need to make sure the font can be read on all devices.
Now, this is where many miss the mark… understand your target audience! I have seen way too often the situation where the website is geared towards an older audience yet they use smaller font… making it hard for their audience to read their website even with glasses.
I recommend at a minimum pick a font size of no less than 11 pt (though I prefer larger for most websites). You should also try to stick with only two font families for the entire website. This is a desktop publishing “rule” but also holds true for websites. Plus it will also help with website load speeds.
8. Every Page Is A Landing Page
Let’s face it… if you design your website right and are getting traffic from multiple sources then people will not be arriving at the site on the main page. That is especially true if you have a blog with content.
Make sure you design the website such that no matter how the visitor finds your site, that the key information is on the page to get them to perform the actions you want them to perform. Be conscious of your design with regards how you want the visitors to flow on each page (to opt-in or to another page).
9. Get In The Fold
Essential information needs to be above the fold.
But what is the fold? The fold is what you see when you first load a website. When you have to scroll down to see it then it’s below the fold.
That’s why for an effective website design I often recommend against full-size sliders or images that cover 2/3’s of the page above the fold. Everything above the fold (both on the desktop and mobile views) is critical to the success of your website.
Final Thoughts on Effective Website Design
Follow these nine effective website design tips to help ensure that you have a very good visitor experience… a visitor experience that entices the visitor to stay on the website longer and take an action you desire.
If you need help in creating an effective website design, then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let’s get started right away:
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