Are you looking for some tips for marketing on Instagram to help grow your business?
Instagram is an amazing way of building a business using the internet. It’s one of the best social media platforms if you’re trying to reach a national or worldwide audience. What makes it even more attractive is that users on Instagram are more active than any other social media platform, but there are a lot more Instagram benefits.
After you have finished setting up your Instagram account to be used as a marketing tool, the common question I get is “what to post to Instagram.” That’s why I’ve decided to address this today. For those who do not have the time, I’ve setup an Instagram marketing service (click here to contact me about this service) to help take advantage of this platform without all the effort…
So without further adieu, let’s get started.
What to Post To Instagram For Instagram Marketing
When doing Instagram marketing for your business, you need to focus on branding your company. For the most part, Instagram is all about images and what you post for images is essential to your overall brand.
Things you can post to Instagram include
- Inspirational quotes
- Quick tips
- Storyboards (pictures, or a collage of pictures, that have a message)
- Video clips (that can have a call to action at the end to perform a task)
- Business events
- Pictures (some profession) of yourself and others to help give the image of who you and your team are.
The key is to give content that would be of interest to your target audience. That includes content that is either:
Setup Your Bio
Let your bio do the selling. I talk in depth about how to setup the bio for marketing in this blog post.
Posts Should Minimize Selling
The point of social media is to be social.
That means you need to keep any selling you do to a minimum in your posts. A good rule of thumb is to do no more than 20% of your posts related to selling… ideally 10% or less. Like I said in the previous section, “let your bio do the selling.”
Final Thoughts On What To Post To Instagram
Instagram can be a powerful platform to market your business. Follow these tips on what to post to Instagram and you will start building up your account more effectively.
If you want help in building up the following for your social media accounts, feel free to contact me and we can talk about the different options we offer.
You can also check out Instagram Marketing Mastery by clicking here.
And always keep in mind… have fun!
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