Are you looking for how to begin marketing on Instagram?
Instagram is a powerful way to promote your business or services online. What makes it more attractive is that people on Instagram are more active than any other social media platform, but there are a lot more Instagram benefits.
Setting up your Instagram account as a lead generating machine can be a bit tricky without the right guidance. I know because we had to learn a lot of what it takes to master Instagram by paying mentors, courses, and trial and error.
That’s why I want to talk about how to start marketing on Instagram.
How to Start Marketing on Instagram
Tip #1: Pick A Niche
The first step is to pick a niche for your Instagram account.
So why use niche for your Instagram account? I like to use the analogy of a big superstore like Walmart vs. Autozone… if you were looking for specific information or parts for your car… which one would you choose? Most likely you would choose Autozone because they would be more knowledgeable and would have the parts you are looking for.
Or if you were really interested in a raw food recipe would you look for a generic website on cooking or would you go looking for a raw food recipe website? I think that answer is pretty obvious too.
I can go on and on with examples… the fact is that you will develop a stronger following if you use a more narrowly focused niche for your Instagram account than if you account is more broad. With the recent updates to the Instagram account, you can now register a couple accounts on your phone and be able to bounce between them. That means it is easier to manage multiple accounts that each focus on a specific niche.
At the time of writing this article, we have over twenty two different instagram accounts all focused on different niches. Most businesses only need on Instagram account.
For more guidance on picking a niche for your Instagram account, check out this blog post, Niche Advertising with Instagram – How to Pick A Niche for Instagram.
Tip #2: Choose Something to Promote
The next step is to choose something to… well sell.
The point of marketing online is to make money. Now what you promote can be any number of things:
- Professional services
- Digital products
- Physical products
If you don’t already have someone to promote, then I recommend starting off with digital products. There are lots of digital products out there that you do not have to create, and can sell without having to worry about customer support, technical support, etc.
You can also choose physical products, but I recommend picking products where you don’t have to worry about inventory or shipping. There are lots of affiliate products out there that you can promote.
The key is to make sure that what you promote is congruent with niche.
For example, if you have an Instagram account that focuses on Siamese cats, then it is best to sell cat related products and services. If you start promoting something like… car parts, then you are not servicing your audience.
Tip #3: Narrow Down Your Target Audience
Talking about audience… the third and final thing to identify your target audience.
Getting to know your target audience is an important part of marketing. Often the more narrow the focus the better.
This article talks about creating a target audience for a blog, but the process is identical for an Instagram account.
Final Thoughts On Marketing on Instagram
Follow these three tips for marketing on Instagram and you will start seeing better results. I offer an Instagram marketing service if you need help in building up your Instagram account.
If you want help in building up the following for your social media accounts, feel free to contact me and we can talk about the different options we offer.
And always keep in mind… have fun!
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